Welcome to eVincE
We are Ahmedabad Based-Wrapping Paper Brand! We aim to deliver high-quality, fancy yet elegant gift covers to our varied clients. Founded in 2018, eVincE Infowraps is the brain child of Nirali Shah- a seasoned interior designer and a budding entrepreneur. Gift wrappers are not just a piece of paper but an emotion that evokes instant nostalgia for a happy moment. Gift wrappers are exciting; they are the hype builders, the mood-swingers, and most importantly, the smile bringers.
Nirali had been witnessing the joy of packaging since her childhood. Her father runs a wedding and invitation card printing business in the old city of Ahmedabad. Little Nirali was a regular pilgrim to her father’s card-printing workshop. She would devotedly observe craftsmen designing and carving wedding cards, tucking them inside beautiful covers, piling them up for dispatch. She noticed the with glee when those cards landed in the client’s hand. These cards weren’t merely invitation cards but a lifetime memory for couples.
Wrapping papers, however, had a limited shelf-life. People, mostly kids, do not resist tearing gift wrappers into bits & pieces while unwrapping their gifts. Uneconomical as well as harmful to the environment which is exactly what our aspiring entrepreneur did not want. Moreover, the desire to offer something unique and unconventional in a pool of numerous gift-wrapping companies persisted amongst the team. The focus remained on the LOOK, FEEL and CONTENT for the product. After many deal-breakers, the company came up with a quirky concept, i.e., info-based or message-based wrapping papers!
AS A MATTER OF FACT, eVincE IS A WRAPPER OF FACTS.
About Nirali Shah
Nirali, the founder of eVincE Infowraps, is an interior designer and an alumnus of the renowned CEPT University. Before jumping into the startup ring, she worked as an independent interior designer for over a decade. Although designing homes was more of a passion than a job, making someone’s dream come true was satisfying to her. Yet, interior designing was merely a milestone than the final destination.
Born with a mind of an artist, she saw symmetry in nature, patterns in structures, and emotions in tangible things. Her father’s printing workshop was where she found all of these. She practically grew up in that space, seeing all the magic happen and her father operating all of it from his desk. She was fascinated with the art of presentations in the gifting culture and wished to try her luck in the gifting industry.