The Importance of Gift Wrapping
Even in ancient times, people used leaves, shells, animal skins, and baskets to wrap their gifts. Then, fortunately, our sense of aesthetics developed. Gift boxes and bundle bags (potli bags) came into fashion. Each kingdom had its gift boxes with insignia on them.
Designing gift boxes is a serious business. Gift wrapping is not only a way to add an element of surprise to your gifts, but it also plays a special role. On the one hand, it symbolizes happiness and on the other hand, it shows your class. Therefore, designers had to follow certain SOPs when designing the envelopes. In Asia, for example, the colors blue, black, and white are categorically avoided on auspicious occasions. In Italy, purple is considered an unlucky color.